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	<title>The Virtual Space Theory &#187; Design Approaches</title>
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	<description>An Alternative Theory of the Pictorial Image</description>
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		<title>A World in a Drink</title>
		<link>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-world-in-a-drink</link>
		<comments>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 17:00:47 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1815</guid>
		<description><![CDATA[Drinks are unique products. Within an instant of being consumed, they become an integral part of our bodies, and are capable of altering our perception of both our own selves and our environment. It should not come as a surprise, therefore, that TV commercials for drinks often attempt to convey the experience the advertised drink [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
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		<title>Improbable Urban Events</title>
		<link>http://virtualspacetheory.com/2011/07/improbable-urban-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=improbable-urban-events</link>
		<comments>http://virtualspacetheory.com/2011/07/improbable-urban-events/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 21:00:57 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1801</guid>
		<description><![CDATA[Can improbable and unexpected events take place in an otherwise ordinary city? Some TV commercials make their point by proposing precisely that. Following the previous post’s discussion of unlikely urban interventions, this post will instead focus on TV commercials which present unusual events that are set in regular urban environments. Such highly improbable events are [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
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		<title>Unlikely Urban Interventions</title>
		<link>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unlikely-urban-interventions</link>
		<comments>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 16:00:48 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1783</guid>
		<description><![CDATA[What kind of urban experiences can TV commercials present beyond what we may normally come across? This series of posts on the architecture and spaces of TV commercials began with cases where wholly new worlds are created, and now continues with ones that involve rather regular urban environments – but with a twist. In such cases, [...]]]></description>
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		<slash:comments>2</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
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		<item>
		<title>Creating Worlds to Drive Through</title>
		<link>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-worlds-to-drive-through</link>
		<comments>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/#comments</comments>
		<pubDate>Tue, 31 May 2011 20:00:18 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1761</guid>
		<description><![CDATA[TV commercials (including viral videos for that matter) can provide interesting examples for discussion in this blog, and this post is the first in a series that will explore various aspects of this topic. When a combination of imaginative agencies, creative talent, daring clients, and substantial production budgets occurs, the result can be the creation [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
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		<item>
		<title>The Man Who Opposed the Impressionists (part 2)</title>
		<link>http://virtualspacetheory.com/2011/02/the-man-who-opposed-the-impressionists-part-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-man-who-opposed-the-impressionists-part-2</link>
		<comments>http://virtualspacetheory.com/2011/02/the-man-who-opposed-the-impressionists-part-2/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 21:00:58 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[Painting]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1668</guid>
		<description><![CDATA[Following the previous post, this post proceeds to discuss the paintings of Jean-Léon Gérôme from the point of view of The Virtual Space Theory. Discussing the two together is particularly interesting since the Theory sheds light on some of the unique aspects of Gérôme’s work: Constructing from photographs The academic art which Gérôme stood for considered classical [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Man Who Opposed the Impressionists]]></series:name>
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		<item>
		<title>When Music Videos Look Like Video Games</title>
		<link>http://virtualspacetheory.com/2010/07/when-music-videos-look-like-video-games/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-music-videos-look-like-video-games</link>
		<comments>http://virtualspacetheory.com/2010/07/when-music-videos-look-like-video-games/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 19:00:15 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1401</guid>
		<description><![CDATA[Along with the last few posts, this post continues the exploration of music videos from the point of view of the design of the places that are seen in them. In this particular post, I will discuss music videos whose design approaches take their inspiration from video games. Over the past decades, video games have [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Places of Music Videos]]></series:name>
	</item>
		<item>
		<title>Architectural Settings in Motion – Part 2: City Rides</title>
		<link>http://virtualspacetheory.com/2010/06/architectural-settings-in-motion-part-2-city-rides/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=architectural-settings-in-motion-part-2-city-rides</link>
		<comments>http://virtualspacetheory.com/2010/06/architectural-settings-in-motion-part-2-city-rides/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 21:00:35 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1383</guid>
		<description><![CDATA[One of the most enjoyable aspects of writing this blog is that when I begin to research some topic I do not always know in advance where it might lead. The current series of posts on the virtual places of music videos is probably the most obvious example of that. While keeping the principles of [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Places of Music Videos]]></series:name>
	</item>
		<item>
		<title>Architectural Settings in Motion &#8211; Part 1: City Walks</title>
		<link>http://virtualspacetheory.com/2010/05/architectural-settings-in-motion-part-1-city-walks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=architectural-settings-in-motion-part-1-city-walks</link>
		<comments>http://virtualspacetheory.com/2010/05/architectural-settings-in-motion-part-1-city-walks/#comments</comments>
		<pubDate>Mon, 31 May 2010 11:22:25 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1351</guid>
		<description><![CDATA[Following the post on the roles of architecture in music videos from the point of view of The Virtual Space Theory, I would like to elaborate on the difference between the roles of ‘background’ and ‘setting’. Basically, what marks that difference is whether the architecture is just located behind the performing band (or other visual [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Places of Music Videos]]></series:name>
	</item>
		<item>
		<title>The Roles of Architecture in Music Videos</title>
		<link>http://virtualspacetheory.com/2010/05/the-roles-of-architecture-in-music-videos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-roles-of-architecture-in-music-videos</link>
		<comments>http://virtualspacetheory.com/2010/05/the-roles-of-architecture-in-music-videos/#comments</comments>
		<pubDate>Mon, 17 May 2010 21:40:34 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1336</guid>
		<description><![CDATA[Throughout the history of the pictorial image, architectural content has been used to perform various roles. A thorough analysis of these roles and their evolution over the ages can be found in the book, focusing on both the medium of painting and the newer medium of film. According to The Virtual Space Theory, the main [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Places of Music Videos]]></series:name>
	</item>
		<item>
		<title>Urban Creations in Music Videos</title>
		<link>http://virtualspacetheory.com/2010/02/urban-creations-in-music-videos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=urban-creations-in-music-videos</link>
		<comments>http://virtualspacetheory.com/2010/02/urban-creations-in-music-videos/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:00:20 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=969</guid>
		<description><![CDATA[Music videos are not always necessarily focused on the music’s performers, who sometimes use the video as an opportunity to provide a short cinematic experience in its own right. Its visual contents may be related to the lyrics, music, or atmosphere of the song, or it may present a theme that is important to the [...]]]></description>
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		<slash:comments>2</slash:comments>
	
		<series:name><![CDATA[The Virtual Places of Music Videos]]></series:name>
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