One Pictorial Image, Two Virtual Places
April 26th, 2010 Music Videos, Painting, TV Commercials Add Comment
An inherent characteristic in the making of pictorial images is that their visual pattern can sometimes be interpreted in more ways than one. Unlike in the discussion of the previous post, however, the two interpretations I am referring to here are not the pattern on a surface vs. the space that can be seen through it, but rather two different spatial contents altogether. This is most familiar in the many optical illusions found in images that seem to have different visual contents depending on how one looks at them, such as the famous examples of ‘old woman or young woman’, and ‘rabbit or duck’. In other words, such images are ‘ambiguous’.

Normally, this ambiguity is actually a limitation of the art of image-making. As a result, a whole range of conventions and techniques have been developed over the centuries precisely in order to overcome it and produce images that would have only one consistent visual interpretation. Yet an alternative approach to the issue of ambiguity was to actually embrace this limitation and incorporate it into a part of making art. An example of this is some of the work of Salvador Dalí: his painting Raphaelesque Head Exploding simultaneously shows a human head as well as the interior of a dome.
Sometimes, also an image that presents a seemingly continuous space can still include within it parts that are made in an ambiguous way. When seen as a whole, then, the result simultaneously seems correct and incorrect, and provides a visual experience that is quite different from either the physical world or most pictorial images. This is the principle behind some of M.C. Escher’s work. In the following example, Convex and Concave, the two spaces on the left and the right are visually consistent each in itself as well as compositionally symmetrical, yet they are incompatible with each other. However, by drawing ambiguous elements along the part of the image where the two spaces connect, they appear as if they create one continuous visual space, even though such a space would be physically impossible.

Similar principles have also been applied to moving images such as TV commercials and music videos. In the following example (which is also mentioned in the book), a car commercial presents the abilities of the advertised car to handle challenging road conditions. This is done by showing it driving through an urban environment that can be visually interpreted in several ways simultaneously:
The last example combines the ambiguity of the optical illusions discussed above together with the issue of pictorial and non-pictorial images discussed in the previous post. It is a music video of the Chemical Brothers’ song Let Forever Be, which was directed by Michel Gondry:
What I find so brilliant about this video is that it expresses in a moving image the same kind of concerns that have preoccupied painters and art theorists for generations:
First, it employs rudimentary film editing techniques (such as various forms of image duplication) in a way that, at least to me, seems to echo some of the approaches of modernist painting as discussed in the previous post. That is – as seen in Pablo Picasso’s Violin – it uses multiple pictorial fragments as mere elements from which to construct a flat arrangement of paint (or pixels) on a surface.
Second, the video reinterprets the resulting image pattern as if it were itself a pictorial description of another kind of visible world, one which actually looks just like that resulting image. By repeatedly moving back and forth from one visual interpretation, to the flat pattern of the resulting image, and to another visual interpretation altogether – this video demonstrates the whole issue of the ambiguity of pictorial images in an ingenious and playful way.
From the point of view of The Virtual Space Theory, therefore, this video uses the added dimension of movement in time to suggest that an ambiguous visual pattern is simply one single window to two distinct virtual places.
One of the most dramatic events in the history of art was the transition from the demand that artists make only pictorial images, to the acceptance (and sometimes even demand!) that they make non-pictorial images. Somewhere along the passage from the 19th to the 20th century, paintings were no longer required to look like the physical world, but were rather expected to present nothing more than a flat arrangement of paint on a canvas. Many of the works of the painter Piet Mondrian are extreme examples of this.



Over a hundred years ago, when painters started to gradually let go of the centuries-old tradition of making paintings that try to look like the physical world, many alternative forms of painting were explored. One of these alternatives was to paint objects that might also exist in the physical world, but without trying to present them in full detail. Rather, such paintings aim at conveying the sense of their painted objects in a simplified or distilled form, trying to capture their characteristic essence rather than their correct visual appearance. Consequently, this distillation often meant that the sense of space created by the painting was lost as well, or at least challenged. An example of this is Kandinsky’s painting Moscow I.
Another direction explored by artists was to make painted objects that are not quite identifiable. Such paintings employed many of the techniques of traditional painting, only that they did not do so in order to create objects that stand for ones that also exist in the physical world, but rather what might look like nameless blobs (which may only hint at something identifiable). And yet, using the terminology of The Virtual Space Theory, such paintings may still create virtual places in virtual space – except that the visual contents that are seen in the image’s space are non-identifiable. An example of this is Kandinsky’s painting White Line.
Abstract as meaning ‘non-pictorial’
In many cases, of course, it is not so easy to determine in which of the above senses a painting may be abstract: distilled, non-identifiable, non-pictorial, and non-concrete forms of abstraction may often overlap, yet it is still useful to be able to tell them apart. This painting by James Whistler, for example, is highly distilled (it tries to capture only the essence of things), its contents are hardly identifiable (it is difficult to say what is painted in it), and it is on the verge of being non-pictorial (it is nearly just a flat pattern on a surface). And by the way, as you are watching it on your computer screen, it is also non-concrete (what you are looking at is not the physical object of the painting). 