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	<title>The Virtual Space Theory &#187; Production Techniques</title>
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	<description>An Alternative Theory of the Pictorial Image</description>
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		<title>The Idea of What&#8217;s Real Is Irrelevant: &#8220;Old Spice&#8221;</title>
		<link>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/</link>
		<comments>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:53:43 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Production Techniques]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1023</guid>
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A TV commercial that aired recently is yet another good example of the irrelevance of the popular notion of trying to determine what’s real in pictorial images:



This commercial’s success in creating a buzz, apart from its considerable humor, wit, and boldness, comes from the fact that it also sparks a discussion among its viewers regarding [...]]]></description>
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		<title>Filming &#8216;On Location&#8217;, Different Results</title>
		<link>http://virtualspacetheory.com/2010/01/filming-on-location-different-results/</link>
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		<pubDate>Tue, 05 Jan 2010 21:00:18 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Production Techniques]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=791</guid>
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One of the most common techniques for producing a virtual place for the medium of film is to shoot the film in an already existing physical place. In cinematic terminology, this is called filming ‘on location’. If we follow The Virtual Space Theory’s principle of distinguishing phenomena from techniques, however, we will discover that knowing [...]]]></description>
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