<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:series="http://unfoldingneurons.com/"
	>

<channel>
	<title>The Virtual Space Theory &#187; TV Commercials</title>
	<atom:link href="http://virtualspacetheory.com/category/tv-commercials/feed/" rel="self" type="application/rss+xml" />
	<link>http://virtualspacetheory.com</link>
	<description>An Alternative Theory of the Pictorial Image</description>
	<lastBuildDate>Thu, 05 Jan 2012 12:42:23 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>A World in a Drink</title>
		<link>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-world-in-a-drink</link>
		<comments>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 17:00:47 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1815</guid>
		<description><![CDATA[Drinks are unique products. Within an instant of being consumed, they become an integral part of our bodies, and are capable of altering our perception of both our own selves and our environment. It should not come as a surprise, therefore, that TV commercials for drinks often attempt to convey the experience the advertised drink [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>Improbable Urban Events</title>
		<link>http://virtualspacetheory.com/2011/07/improbable-urban-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=improbable-urban-events</link>
		<comments>http://virtualspacetheory.com/2011/07/improbable-urban-events/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 21:00:57 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1801</guid>
		<description><![CDATA[Can improbable and unexpected events take place in an otherwise ordinary city? Some TV commercials make their point by proposing precisely that. Following the previous post’s discussion of unlikely urban interventions, this post will instead focus on TV commercials which present unusual events that are set in regular urban environments. Such highly improbable events are [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/07/improbable-urban-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>Unlikely Urban Interventions</title>
		<link>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unlikely-urban-interventions</link>
		<comments>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 16:00:48 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1783</guid>
		<description><![CDATA[What kind of urban experiences can TV commercials present beyond what we may normally come across? This series of posts on the architecture and spaces of TV commercials began with cases where wholly new worlds are created, and now continues with ones that involve rather regular urban environments – but with a twist. In such cases, [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>Creating Worlds to Drive Through</title>
		<link>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-worlds-to-drive-through</link>
		<comments>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/#comments</comments>
		<pubDate>Tue, 31 May 2011 20:00:18 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1761</guid>
		<description><![CDATA[TV commercials (including viral videos for that matter) can provide interesting examples for discussion in this blog, and this post is the first in a series that will explore various aspects of this topic. When a combination of imaginative agencies, creative talent, daring clients, and substantial production budgets occurs, the result can be the creation [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>The Idea of What&#8217;s Real Is Irrelevant: &#8220;Old Spice&#8221;</title>
		<link>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-idea-of-whats-real-is-irrelevant-old-spice</link>
		<comments>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:53:43 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Production Techniques]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1023</guid>
		<description><![CDATA[A TV commercial that aired recently is yet another good example of the irrelevance of the popular notion of trying to determine what’s real in pictorial images: This commercial’s success in creating a buzz, apart from its considerable humor, wit, and boldness, comes from the fact that it also sparks a discussion among its viewers [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Idea of What's Real Is Irrelevant]]></series:name>
	</item>
		<item>
		<title>Frank Lloyd Wright&#8217;s Film Star House</title>
		<link>http://virtualspacetheory.com/2010/02/frank-lloyd-wrights-film-star-house/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=frank-lloyd-wrights-film-star-house</link>
		<comments>http://virtualspacetheory.com/2010/02/frank-lloyd-wrights-film-star-house/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 21:00:36 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Music Videos]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=916</guid>
		<description><![CDATA[Film stars do not necessarily always have to be actors – they can also be places. Paris and New York, for example, are very popular film stars, having appeared in countless films. Usually the film role of such places is to just ‘act’ as themselves, though sometimes they can play a different ‘character’, such as in the example [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2010/02/frank-lloyd-wrights-film-star-house/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distinguishing Phenomena from Techniques</title>
		<link>http://virtualspacetheory.com/2009/11/distinguishing-phenomena-from-techniques/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=distinguishing-phenomena-from-techniques</link>
		<comments>http://virtualspacetheory.com/2009/11/distinguishing-phenomena-from-techniques/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 07:00:48 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Introductory]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=516</guid>
		<description><![CDATA[One of the basic approaches of The Virtual Space Theory is that it separates the discussion of pictorial phenomena from that of the technical procedures used to create them. Let’s take the following TV commercial as an example: A common reaction many people have when watching it, especially for the first time, is to immediately [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2009/11/distinguishing-phenomena-from-techniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Basic Approaches of The Virtual Space Theory]]></series:name>
	</item>
	</channel>
</rss>

