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	<title>The Virtual Space Theory &#187; TV Commercials</title>
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	<description>An Alternative Theory of the Pictorial Image</description>
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		<title>One Pictorial Image, Two Virtual Places</title>
		<link>http://virtualspacetheory.com/2010/04/one-pictorial-image-two-virtual-places/</link>
		<comments>http://virtualspacetheory.com/2010/04/one-pictorial-image-two-virtual-places/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 11:00:00 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Music Videos]]></category>
		<category><![CDATA[Painting]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1255</guid>
		<description><![CDATA[
An inherent characteristic in the making of pictorial images is that their visual pattern can sometimes be interpreted in more ways than one. Unlike in the discussion of the previous post, however, the two interpretations I am referring to here are not the pattern on a surface vs. the space that can be seen through [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Abstract, the Pictorial, and the Virtual]]></series:name>
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		<title>The Idea of What&#8217;s Real Is Irrelevant: &#8220;Old Spice&#8221;</title>
		<link>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/</link>
		<comments>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:53:43 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Production Techniques]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1023</guid>
		<description><![CDATA[
A TV commercial that aired recently is yet another good example of the irrelevance of the popular notion of trying to determine what’s real in pictorial images:



This commercial’s success in creating a buzz, apart from its considerable humor, wit, and boldness, comes from the fact that it also sparks a discussion among its viewers regarding [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Idea of What's Real Is Irrelevant]]></series:name>
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		<title>Frank Lloyd Wright&#8217;s Film Star House</title>
		<link>http://virtualspacetheory.com/2010/02/frank-lloyd-wrights-film-star-house/</link>
		<comments>http://virtualspacetheory.com/2010/02/frank-lloyd-wrights-film-star-house/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 21:00:36 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Music Videos]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=916</guid>
		<description><![CDATA[
Film stars do not necessarily always have to be actors – they can also be places. Paris and New York, for example, are very popular film stars, having appeared in countless films. Usually the film role of such places is to just ‘act’ as themselves, though sometimes they can play a different ‘character’, such as in the example [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distinguishing Phenomena from Techniques</title>
		<link>http://virtualspacetheory.com/2009/11/distinguishing-phenomena-from-techniques/</link>
		<comments>http://virtualspacetheory.com/2009/11/distinguishing-phenomena-from-techniques/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 07:00:48 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Introductory]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=516</guid>
		<description><![CDATA[
One of the basic approaches of The Virtual Space Theory is that it separates the discussion of pictorial phenomena from that of the technical procedures used to create them.

Let’s take the following TV commercial as an example:



A common reaction many people have when watching it, especially for the first time, is to immediately ask “How [...]]]></description>
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		<series:name><![CDATA[Basic Approaches of The Virtual Space Theory]]></series:name>
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