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	<title>The Virtual Space Theory</title>
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	<link>http://virtualspacetheory.com</link>
	<description>An Alternative Theory of the Pictorial Image</description>
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		<title>Lytro and the Medium of the Interactive Image</title>
		<link>http://virtualspacetheory.com/2011/12/lytro-and-the-medium-of-the-interactive-image/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lytro-and-the-medium-of-the-interactive-image</link>
		<comments>http://virtualspacetheory.com/2011/12/lytro-and-the-medium-of-the-interactive-image/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 21:00:34 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[Further Mediums]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1956</guid>
		<description><![CDATA[When a new technology is being released to the market, how can you tell if it is just another gadget or it represents a fundamental paradigm shift? Lytro is a recent technology which, at least initially, seems like it might be the latter. Whether it becomes a commercial success or not is dependent on many [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Theater Virtual?</title>
		<link>http://virtualspacetheory.com/2011/11/is-theater-virtual/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-theater-virtual</link>
		<comments>http://virtualspacetheory.com/2011/11/is-theater-virtual/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 21:00:52 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Further Mediums]]></category>
		<category><![CDATA[Terminology]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1939</guid>
		<description><![CDATA[The experience of theater is quite unique: You enter a hall filled with seats facing a curtain over a stage, and at a certain moment the lights go out, the curtain rises, and a seemingly other world is revealed – lying physically right there in front of you. What is the nature of this ‘other [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/11/is-theater-virtual/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Is X-Y-Z Virtual?]]></series:name>
	</item>
		<item>
		<title>Are Architectural Drawings and Models Virtual? (Part 2)</title>
		<link>http://virtualspacetheory.com/2011/10/are-architectural-drawings-and-models-virtual-part-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-architectural-drawings-and-models-virtual-part-2</link>
		<comments>http://virtualspacetheory.com/2011/10/are-architectural-drawings-and-models-virtual-part-2/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 09:00:22 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Further Mediums]]></category>
		<category><![CDATA[Terminology]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1858</guid>
		<description><![CDATA[This post continues the discussion of architectural drawings and models from the point of view of The Virtual Space Theory. Vladimir Tatlin&#8217;s design for The Monument to The Third International (1919) will provide the examples in this discussion. Architectural drawings and models are primarily a means of communication. They allow a team of planners to [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/10/are-architectural-drawings-and-models-virtual-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Is X-Y-Z Virtual?]]></series:name>
	</item>
		<item>
		<title>Are Architectural Drawings and Models Virtual? (Part 1)</title>
		<link>http://virtualspacetheory.com/2011/09/are-architectural-drawings-and-models-virtual-part-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-architectural-drawings-and-models-virtual-part-1</link>
		<comments>http://virtualspacetheory.com/2011/09/are-architectural-drawings-and-models-virtual-part-1/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 20:00:21 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Further Mediums]]></category>
		<category><![CDATA[Terminology]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1829</guid>
		<description><![CDATA[How do architectural drawings and models compare to physically-built buildings? What is the exact connection between them? Does the answer depend on whether or not the architectural project exists also as a physical building? These are common questions in the discussion of architecture, and this relationship is sometimes described using the term ‘virtual’. But is [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/09/are-architectural-drawings-and-models-virtual-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Is X-Y-Z Virtual?]]></series:name>
	</item>
		<item>
		<title>A World in a Drink</title>
		<link>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-world-in-a-drink</link>
		<comments>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 17:00:47 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1815</guid>
		<description><![CDATA[Drinks are unique products. Within an instant of being consumed, they become an integral part of our bodies, and are capable of altering our perception of both our own selves and our environment. It should not come as a surprise, therefore, that TV commercials for drinks often attempt to convey the experience the advertised drink [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/08/a-world-in-a-drink/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>Improbable Urban Events</title>
		<link>http://virtualspacetheory.com/2011/07/improbable-urban-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=improbable-urban-events</link>
		<comments>http://virtualspacetheory.com/2011/07/improbable-urban-events/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 21:00:57 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1801</guid>
		<description><![CDATA[Can improbable and unexpected events take place in an otherwise ordinary city? Some TV commercials make their point by proposing precisely that. Following the previous post’s discussion of unlikely urban interventions, this post will instead focus on TV commercials which present unusual events that are set in regular urban environments. Such highly improbable events are [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/07/improbable-urban-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>Unlikely Urban Interventions</title>
		<link>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unlikely-urban-interventions</link>
		<comments>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 16:00:48 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1783</guid>
		<description><![CDATA[What kind of urban experiences can TV commercials present beyond what we may normally come across? This series of posts on the architecture and spaces of TV commercials began with cases where wholly new worlds are created, and now continues with ones that involve rather regular urban environments – but with a twist. In such cases, [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/06/unlikely-urban-interventions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>Creating Worlds to Drive Through</title>
		<link>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-worlds-to-drive-through</link>
		<comments>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/#comments</comments>
		<pubDate>Tue, 31 May 2011 20:00:18 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Design Approaches]]></category>
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1761</guid>
		<description><![CDATA[TV commercials (including viral videos for that matter) can provide interesting examples for discussion in this blog, and this post is the first in a series that will explore various aspects of this topic. When a combination of imaginative agencies, creative talent, daring clients, and substantial production budgets occurs, the result can be the creation [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/05/creating-worlds-to-drive-through/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Virtual Worlds of TV Commercials]]></series:name>
	</item>
		<item>
		<title>The Multiple Meanings of ‘Virtual’</title>
		<link>http://virtualspacetheory.com/2011/04/the-multiple-meanings-of-virtual/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-multiple-meanings-of-virtual</link>
		<comments>http://virtualspacetheory.com/2011/04/the-multiple-meanings-of-virtual/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 09:50:55 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Introductory]]></category>
		<category><![CDATA[Terminology]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1745</guid>
		<description><![CDATA[What might a blog called “The Virtual Space Theory” actually be about? The range of expectations raised by such a name is extremely wide: The Internet? Computer technology? Social networks? The growing culture around them? Online 3D worlds? All forms of 3D graphics? Imaginary worlds in general? The realm of human imagination? Human perception? Human [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/04/the-multiple-meanings-of-virtual/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[What This Blog Is About (and what it's not)]]></series:name>
	</item>
		<item>
		<title>The Man Who Opposed the Impressionists (part 3)</title>
		<link>http://virtualspacetheory.com/2011/03/the-man-who-opposed-the-impressionists-part-3/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-man-who-opposed-the-impressionists-part-3</link>
		<comments>http://virtualspacetheory.com/2011/03/the-man-who-opposed-the-impressionists-part-3/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 15:00:25 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
				<category><![CDATA[Contextography]]></category>
		<category><![CDATA[Painting]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1699</guid>
		<description><![CDATA[This is the last in a series of posts that discuss the paintings of Jean-Léon Gérôme from the point of view of The Virtual Space Theory. This time, we will look at them using the Theory’s principle of contextography. A Short Intro to Contextography To demonstrate The Virtual Space Theory’s principle of contextography, let’s first look [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2011/03/the-man-who-opposed-the-impressionists-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[The Man Who Opposed the Impressionists]]></series:name>
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