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	<title>The Virtual Space Theory</title>
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	<link>http://virtualspacetheory.com</link>
	<description>An Alternative Theory of the Pictorial Image</description>
	<pubDate>Tue, 09 Mar 2010 23:28:11 +0000</pubDate>
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		<title>The Idea of What&#8217;s Real Is Irrelevant: &#8220;Old Spice&#8221;</title>
		<link>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/</link>
		<comments>http://virtualspacetheory.com/2010/03/the-idea-of-whats-real-is-irrelevant-old-spice/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:53:43 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Production Techniques]]></category>

		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=1023</guid>
		<description><![CDATA[
A TV commercial which has aired recently is yet another good example of the irrelevance of the popular notion of trying to determine what’s real in pictorial images:



This commercial’s success in creating a buzz, apart from its considerable humor, wit, and boldness, has to do with the fact that it also stirs a conversation among [...]]]></description>
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		</item>
		<item>
		<title>The Multiple Meanings of ‘Abstract’</title>
		<link>http://virtualspacetheory.com/2010/02/the-multiple-meanings-of-%e2%80%98abstract%e2%80%99/</link>
		<comments>http://virtualspacetheory.com/2010/02/the-multiple-meanings-of-%e2%80%98abstract%e2%80%99/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 17:00:32 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Painting]]></category>

		<category><![CDATA[Terminology]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=981</guid>
		<description><![CDATA[
A question which often comes up regarding The Virtual Space Theory is its relation to abstract art. In order to establish the foundation for future discussions of such matters, this relatively theoretical post will attempt to first clarify the term ‘abstract’. Similar to the term ‘virtual’, the term ‘abstract’ comes up in many contexts; it [...]]]></description>
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		<item>
		<title>Urban Creations in Music Videos</title>
		<link>http://virtualspacetheory.com/2010/02/urban-creations-in-music-videos/</link>
		<comments>http://virtualspacetheory.com/2010/02/urban-creations-in-music-videos/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 22:00:20 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Design Approaches]]></category>

		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=969</guid>
		<description><![CDATA[
Music videos are not always necessarily focused on the music’s performers, who sometimes use the video as an opportunity to provide a short cinematic experience in its own right. Its visual contents may be related to the lyrics, music, or atmosphere of the song, or it may present a theme that is important to the [...]]]></description>
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		</item>
		<item>
		<title>Urban Transformations in Music Videos</title>
		<link>http://virtualspacetheory.com/2010/02/urban-transformations-in-music-videos/</link>
		<comments>http://virtualspacetheory.com/2010/02/urban-transformations-in-music-videos/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:00:15 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Design Approaches]]></category>

		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=952</guid>
		<description><![CDATA[
Since pop music is largely an urban culture, it is no surprise that many music videos use an urban setting within which to present their music performers. In most cases, the urban location is presented in the context of a straightforward documentation, as if we were witnessing the music being performed right then and there. [...]]]></description>
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		<item>
		<title>Frank Lloyd Wright&#8217;s Film Star House</title>
		<link>http://virtualspacetheory.com/2010/02/frank-lloyd-wrights-film-star-house/</link>
		<comments>http://virtualspacetheory.com/2010/02/frank-lloyd-wrights-film-star-house/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 22:00:36 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Film]]></category>

		<category><![CDATA[Music Videos]]></category>

		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=916</guid>
		<description><![CDATA[
Film stars do not necessarily always have to be actors – they can also be places. Paris and New York, for example, are very popular film stars, having appeared in countless films. Usually the film role of such places is to just ‘act’ as themselves, though sometimes they can play a different ‘character’, such as in the example [...]]]></description>
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		<item>
		<title>What Is Contextography?</title>
		<link>http://virtualspacetheory.com/2010/01/what-is-contextography/</link>
		<comments>http://virtualspacetheory.com/2010/01/what-is-contextography/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 13:00:29 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Contextography]]></category>

		<category><![CDATA[Painting]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=870</guid>
		<description><![CDATA[
If you visited the section of this website which describes the book and went through its table of contents, you probably came across a peculiar word: contextography. This is a term which is introduced by The Virtual Space Theory in order to address some of the questions that inevitably arise due to its alternative approach [...]]]></description>
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		</item>
		<item>
		<title>“Avatar”: The Idea of What’s Real Is Irrelevant (part 2)</title>
		<link>http://virtualspacetheory.com/2010/01/avatar-the-idea-of-whats-real-is-irrelevant-part-2/</link>
		<comments>http://virtualspacetheory.com/2010/01/avatar-the-idea-of-whats-real-is-irrelevant-part-2/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:00:02 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Film]]></category>

		<category><![CDATA[Terminology]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=835</guid>
		<description><![CDATA[
The previous post presented some of the varied uses of the term ‘real’ with respect to pictorial images. In this post I would like to focus particularly on the use of this term as a way of describing the technique by which an image was produced. In that sense, the term ‘real’ is often used [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2010/01/avatar-the-idea-of-whats-real-is-irrelevant-part-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;Avatar&#8221;: The Idea of What&#8217;s Real Is Irrelevant (part 1)</title>
		<link>http://virtualspacetheory.com/2010/01/avatar-the-idea-of-whats-real-is-irrelevant-part-1/</link>
		<comments>http://virtualspacetheory.com/2010/01/avatar-the-idea-of-whats-real-is-irrelevant-part-1/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:00:08 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[CG Art]]></category>

		<category><![CDATA[Painting]]></category>

		<category><![CDATA[Terminology]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=816</guid>
		<description><![CDATA[
One of the common approaches to understanding pictorial images, especially in photography and film, is to consider them in terms of how real they are. Following the release of the film Avatar (James Cameron, 2009), this post and the next one will explore this idea and the way it is being challenged by the recent [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2010/01/avatar-the-idea-of-whats-real-is-irrelevant-part-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Filming &#8216;On Location&#8217;, Different Results</title>
		<link>http://virtualspacetheory.com/2010/01/filming-on-location-different-results/</link>
		<comments>http://virtualspacetheory.com/2010/01/filming-on-location-different-results/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 22:00:18 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Film]]></category>

		<category><![CDATA[Production Techniques]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=791</guid>
		<description><![CDATA[
One of the most common techniques for producing a virtual place for the medium of film is to shoot the film in an already existing physical place. In cinematic terminology, this is called filming ‘on location’. If we follow The Virtual Space Theory’s principle of distinguishing phenomena from techniques, however, we will discover that knowing [...]]]></description>
		<wfw:commentRss>http://virtualspacetheory.com/2010/01/filming-on-location-different-results/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Contemporary Architecture Starring in a Music Video</title>
		<link>http://virtualspacetheory.com/2009/12/contemporary-architecture-starring-in-a-music-video/</link>
		<comments>http://virtualspacetheory.com/2009/12/contemporary-architecture-starring-in-a-music-video/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 13:00:24 +0000</pubDate>
		<dc:creator>Or Ettlinger</dc:creator>
		
		<category><![CDATA[Music Videos]]></category>

		<guid isPermaLink="false">http://virtualspacetheory.com/?p=671</guid>
		<description><![CDATA[
Style is a music video for a song taken from the Tamil (India) film Sivaji: The Boss (Shankar, 2007) with Rajnikanth in the lead role.

It was filmed in Spain and features several contemporary projects of famous architects. Among them are Frank Gehry&#8217;s Guggenheim Musem in Bilbao, Santiago Calatrava&#8217;s City of Arts and Sciences in Valencia, and Rafael Moneo&#8217;s Kursaal [...]]]></description>
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